Your Locally Owned Johnston Eye Care Center

Lifetime Vision is committed to providing the highest quality eye care services and products in Johnston and Central Iowa. We strive to provide superior, personalized care, coupled with the latest eye care technology, and the most popular brands of eye glass frames and lenses, contact lenses, and accessories. Patient education is another important part of what we do and one the things we feel sets us apart from other providers. We work hard to ensure that every patient is well informed about their current eye condition, plans for continued eye health, and latest products that would benefit them the most.


Valentine’s Day Special!


Dinner on us! For the month of February we will be giving away two $50 gift cards to The Cheesecake Factory!  You can enter for a chance to win by scheduling your appointment during February or purchasing eyeglasses and/or contact lenses.  And, yes, keeping your appointment and making a purchase allows you two entries into the drawing.  The winners will be drawn on Wednesday, February 28th.  Call us today to schedule your appointment or stop in to purchase a new pair of glasses!




Exciting news to share with you!

We have enhanced our referral program!

When you refer someone to Lifetime Vision, you will receive $25 in-store credit* towards your next visit. On top of that, the new customer you refer will also receive $25 credit* towards their visit. We love seeing new patients come in and share that they heard about us from a friend or family member.

You are the reason we do what we do every day!

*in-store credit cannot be applied to co-pay





Hours of Operation
Monday 9:00 – 500 PM
Tuesday 9:00 – 6:00 PM
Wednesday 9:00 – 5:00 PM
Thursday 9:00 – 5:00 PM
Friday 9:00 – 5:00 PM, optical only
Saturday 8:00 – 12:00 PM
Sunday Closed

5525 Merle Hay Rd.
Johnston, IA 50131